Background: As more and more products of the same type become more and more competitive in the industry, merchants constantly put forward different types of services, including customer segmentation and personalization.
The aim of this study: This study proved the feasibility of personalized service in the entertainment industry and even the service industry, and to provide some new ideas for operators.
Methods: This study cited some previous studies to prove the rationality of using data analysis in personalized service in the entertainment industry of art, sports and film and television industry, and also provided some feasible ideas for merchants, and additional data to illustrate the rationality. Also mentioned some technology methods like The Linguistic Inquiry and Word Count (LIWC) software.
Results: Data analytics can make personalized service more efficient and capable, and businesses need to have some dimension to measure customers. The emergence of personalized service can bring stronger vitality to the industry.
Conclusion: Personalized service will undoubtedly take marketing capabilities and customer experience to the next level. At the same time, the ability of data analysis and how to classify and numeralize customer needs have also become a problem that we need to study.